Australia: Outdoor anti-vaccination ad in Brisbane

5 Oct, 2018
, Source:

PN Outdoor has run an advertisement for the Australian Vaccination-risks Network in Brisbane.

The billboard ad features a young child standing next to the words “vaccinated or unvaccinated, who is healthier?” with the Australian Vaccination-risks Network website directly below.

The APN Outdoor billboard in suburban Brisbane

APN Outdoor’s anti-vaccination billboard comes four months after the outdoor company decided not to run Aboriginal Victoria’s Deadly Questions campaign, which encourages people to ask probing, complex and controversial questions of Australia’s Indigenous population .

Mumbrella understands the company decided not to run the Aboriginal Victoria ads after the Outdoor Media Association (OMA) advised that the ads could be “deemed discriminatory”.

A spokesperson from APN Outdoor said in a statement to Mumbrella: “The ad in question is running on one billboard. The Outdoor Media Association advised us there were no issues with the ad.

“APN Outdoor did not refuse to run the Deadly Questions campaign. As we explained in June, when the ads in question were submitted to us, we referred them to the Outdoor Media Association which in turn referred them to the Advertising Standards Bureau, which is usual practice.

“The ASB advised that two of the seven ads submitted to us might be in breach of the industry’s code of ethics. This information was conveyed to the agency that created the ads. The agency then pulled all the ads from APN Outdoor. It is wrong and misleading to say APN Outdoor refused to run the Deadly Questions ads.”

The new APN Outdoor anti-vaccination ad has already received some backlash on Twitter, with users labelling the ad as “disgraceful” and “irresponsible”.

Vote, Vote Left@giddeygirl

And a child in PNG just died of poliomyelitis.

Sleeping Giants Oz 📣@slpng_giants_oz

So unnecessary 😢


Ketan Joshi



Advertising company @APNOutdoorAU approved an anti-vaccination billboard in Brisbane 


Campaigns rejected by @APNOutdoorAU:

– Union campaign on worker’s rights 

– Aboriginal Vic’s ‘Deadly Questions’ campaign raising awareness of indigenous issues: 

– Animal cruelty ad with no graphic content 

Aboriginal Victoria’s Deadly Questions ads blocked from APN Outdoor

Aboriginal Victoria’s Deadly Questions campaign – which encourages people to ask probing, complex and controversial questions of Australia’s Indigenous

This entry was posted on Friday, October 5th, 2018 at 10:34 am and is filed under Latest News.

Literature Literature archive

Lee TH, McGlynn EA, Safran DG. 2019 JAMA 321(6):539–540. doi:10.1001/jama.2018.19186
MJ Bayefsky, LOGostin 2018 JAMA Pediatr. online Dec 28, 2018. doi:10.1001/jamapediatrics.2018.4283
K I Hammanyero, S Bawa, F Braka, et al. 2018 BMC Public Health Vol 18 (Suppl 4) :1306

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