Author: Myburgh, N

Influenza vaccination coverage in South Africa is less than 3% among the general adult population. We explored factors associated with influenza vaccine uptake using the World Health Organization’s Strategic Advisory Group on Immunization (SAGE) 3C (confidence, complacency, convenience) model of vaccine hesitancy.

This study used a mixed-methods pre-test-post-test intervention design to test the effectiveness of tailored, context-specific education and community engagement – including community and social media – to increase influenza vaccination uptake in Soweto, South Africa.