Skip to content

Main Navigation

The Vaccine Confidence Project
  • Home
  • Our Work
    • All work
    • Projects
    • Publications
    • Reports
    • Briefings & Guidance
    • Data Visualisations
  • Index
    • Vaccine Confidence Index Map
    • Data & Methodolgy
  • About
    • Who We Are
    • Theory of Change
    • Strategy
    • Partnerships
    • The Team
    • FAQ
  • News
    • Latest News
    • Media & Commentary
    • Video & Events
    • Podcasts
  • Get Involved
  • For Media
  • Contact Us
  • Latest News
  • Media & Commentary
  • Video & Events
  • Podcasts

Stuck: How Vaccine Rumors Start – & Why They Don’t Go Away

Vaccine reluctance and refusal are no longer limited to the margins of society. Debates around vaccines’ necessity -along with questions around their side effects – have gone mainstream, blending with geopolitical conflicts, political campaigns, celebrity causes, and “natural” lifestyles to win a growing number of hearts and minds. Today’s anti-vaccine positions find audiences where they’ve never existed previously.

Stuck: How Vaccine Rumors Start–and Why They Don’t Go Away (Oxford UP, 2020) examines how the issues surrounding vaccine hesitancy are, more than anything, about people feeling left out of the conversation. A new dialogue is long overdue, one that addresses the many types of vaccine hesitancy and the social factors that perpetuate them. To do this, Stuck provides a clear-eyed examination of the social vectors that transmit vaccine rumors, their manifestations around the globe, and how these individual threads are all connected.

In this interview with the New Book Network, author and Professor Heidi J. Larson discusses the research that informed the book, and how things have changed since the COVID-19 pandemic.

https://open.spotify.com/episode/6fi38wgAk5sRCz9OsqgX1k?si=fKofrLeASW2Clfhpgm2eUw
Listen on Spoitfy

Related content

Podcasts
Coronavirus Crisis: Heidi Larson – Time to Reset our Thinking on Vaccines

We gather to discuss with Dr. Heidi Larson about her new book, Stuck: How Vaccine Rumors Start – and Why they Don’t Go Away.

Video and events
CSIS Book Launch with Heidi J. Larson – Stuck

Please join the CSIS Global Health Policy Center to celebrate the launch of Heidi J. Larson’s new book, Stuck: How Vaccine Rumors Start – and Why They Don’t Go Away.

Podcasts
A Shot In The Arm Podcast

Professor Heidi Larson discusses how logic and science alone cannot debunk vaccine denialism.

Projects
Learning Network for Countries in Transition (LNCT)

LNCT is a platform dedicated to supporting countries as they transition away from Gavi support to full domestic financing of their national immunisation programs.

Projects
Combatting Vaccine Misinformation in Partnership with YouTube

Overview Throughout the COVID-19 pandemic, the Vaccine Confidence Project teamed up with YouTube and other health partners to reach people with credible information…

Podcasts
Heidi J. Larson on the Root Causes of Vaccine Hesitancy

Vaccine hesitancy and anti-vax sentiment have been around for as long as vaccines themselves have been available.

Summary

Date:

April 4, 2023

Topics:
  • Vaccine Hesitancy
  • Rumour Management
  • Social Media
  • Social, Structural and Emotional Determinants of Health
  • Misinformation

Latest news

Media and commentary
How to speak to a vaccine sceptic: research reveals what works

The first thing to do if someone expresses uncertainty about vaccines to you, say researchers, is not to judge or dismiss them. A lot of people have genuine and legitimate questions and “you’re going to lose them if you immediately jump back and say ‘that’s silly’ or ‘that’s not the fact’”, Larson says.

Video and events
Vaccine Centre Annual Lecture: How to engage with vaccine hesitancy

Join us for the LSHTM Vaccine Centre’s Annual Lecture with Professor Stephan Lewandowsky, exploring practical tools to address vaccine hesitancy. Discover the Empathetic Refutational Interview (ERI) — a proven, human-centred approach for building trust and countering misinformation.

19 May 2025 | 17:30 BST | John Snow Lecture Theatre A

Media and commentary
Interview: How COVID-19 shaped attitudes to vaccination

A new 70-country survey by The Global Listening Project, the VCP’s sister initiative, reveals that while people are demanding better healthcare and more information, trust in vaccines and institutions has declined in 9 out of 10 countries. Professor Heidi Larson speaks to Vaccines Today about the legacy of the COVID-19 pandemic on vaccine uptake.

Regional offices:
Quick Links
  • Who we are
  • Our work
  • News
  • Partnerships
  • Privacy Policy & Cookies
  • Terms of Use
  • Image credits
Get in touch
  • Contact Us
  • Partnerships
Follow us
Subscribe
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}