Rooted in data, driven by humanity.
What we do
The Vaccine Confidence Project™ (VCP) was established in 2010 by Professor Heidi Larson at the London School of Hygiene and Tropical Medicine to better understand growing vaccine scepticism around the world.
The VCP was the first research group to map and monitor public confidence in vaccination at a global scale and remains the only research group fully dedicated to understanding the roots, trends over time, and impacts of vaccine confidence.
By listening to early signs of public distrust and providing risk analysis and guidance, we aim to engage early to prevent potential programme disruptions and support vaccination rates.
About the VCP
Latest research projects
The VCP conducts global research, investigating the roots, trends over time and impacts of vaccine confidence at regional, national and sub-national levels.
The VCP-Africa CDC working group has been conducting quantitative research in multiple waves from 2020 to 2022.
In 2018, the European Commission engaged the Vaccine Confidence Project to create the first “State of Vaccine Confidence in the EU” report. Since then, the VCP has conducted bi-annual research to map and monitor public attitudes to vaccines across the region and examine trends over time.
To identify knowledge gaps, beliefs and attitudes in relation to the COVID-19 pandemic and COVID-19 vaccine acceptance among adults in the Asia-Pacific region, the Vaccine Confidence Project conducted two waves of quantitative research in 2021 and 2022.
The UNICEF Regional Office for Europe and Central Asia (UNICEF ECARO) and the VCP worked in partnership to better understand the impact of social media on caregivers’ attitudes, beliefs, trust, immunisation intention and uptake.
Vaccine Confidence Index
Our team has conducted research in over 150 countries from 2015 to the present, helping to identify critical global trends in vaccine confidence with implications for global health.
Explore the map
The Covid pandemic has provoked a fresh wave of hesitancy. According to VCP data, between 2018 and 2023 confidence in vaccine safety, importance and efficacy fell by about 20% in the UK.
Heidi Larson, director of the Vaccine Confidence Project, discusses why there is more of a political divide on Covid vaccine acceptance than flu.
Professor Heidi Larson, director of the Vaccine Confidence Project explains how “medical injustices leave distrust not only in individual memories but community memories.”
Artificial intelligence has potential to counter vaccine hesitancy while building trust in vaccines, but it must be deployed ethically and responsibly, argue Heidi Larson and Leesa Lin