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How the Vaccine Confidence Project is Navigating a Polarised World

Professor Heidi Larson joins the Edelman Trust Institute’s Justin Blake on The TrustMakers podcast for the final instalment of our Davos series. Heidi dives into why she started the Vaccine Confidence Project and how we are working on the ground to build trust in and beyond vaccines. 

Listen on Spotify

Related content

Podcasts
Professor Heidi J. Larson: “The nature of the security threat has changed”

Professor Heidi J. Larson joins Pandemic Planet to discuss how national security threats associated with low confidence in vaccines have changed in the wake of the Covid-19 pandemic.

Media and commentary
Call to Action: CSIS-LSHTM High-Level Panel on Vaccine Confidence and Misinformation

Falling U.S. confidence in a COVID-19 vaccine threatens efforts to escape the worst effects of the pandemic.

Video and events
CSIS Book Launch with Heidi J. Larson – Stuck

Please join the CSIS Global Health Policy Center to celebrate the launch of Heidi J. Larson’s new book, Stuck: How Vaccine Rumors Start – and Why They Don’t Go Away.

Media and commentary
Co-Chairs’ Statement: Vaccine Confidence, Social Media Misinformation, and National Security within the COVID-19 Crisis

CSIS and the London School of Hygiene and Tropical Medicine’s Vaccine Confidence Project™ have launched a…

Summary

Date:

January 20, 2023

Topics:
  • Polarisation
  • Drivers of and Barriers to Vaccination
  • Social, Structural and Emotional Determinants of Health
  • Vaccine Hesitancy
  • Policy Advisory

Latest news

Media and commentary
How to speak to a vaccine sceptic: research reveals what works

The first thing to do if someone expresses uncertainty about vaccines to you, say researchers, is not to judge or dismiss them. A lot of people have genuine and legitimate questions and “you’re going to lose them if you immediately jump back and say ‘that’s silly’ or ‘that’s not the fact’”, Larson says.

Video and events
Vaccine Centre Annual Lecture: How to engage with vaccine hesitancy

Join us for the LSHTM Vaccine Centre’s Annual Lecture with Professor Stephan Lewandowsky, exploring practical tools to address vaccine hesitancy. Discover the Empathetic Refutational Interview (ERI) — a proven, human-centred approach for building trust and countering misinformation.

19 May 2025 | 17:30 BST | John Snow Lecture Theatre A

Media and commentary
Interview: How COVID-19 shaped attitudes to vaccination

A new 70-country survey by The Global Listening Project, the VCP’s sister initiative, reveals that while people are demanding better healthcare and more information, trust in vaccines and institutions has declined in 9 out of 10 countries. Professor Heidi Larson speaks to Vaccines Today about the legacy of the COVID-19 pandemic on vaccine uptake.

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