OECD Forum Series: Communicating on Public Health and Vaccines in a Climate of Misinformation

Three broad insights emerged from opening presentations from the Wellcome Trust, the Pew Research Center and the Vaccine Confidence Project:

  1. People in high-income countries are less likely than those in low-income countries to strongly believe that vaccines are safe (see the Wellcome Trust’s insights on global vaccine confidence trends since before COVID-19, presented by Lara Clements)
  2. Rapid, hard-to-predict shifts in public opinion reflect the influence of the constant news cycle about COVID-19 (see the Pew Research Center’s work on the evolution of public trust in science since the COVID-19 outbreak)
  3. Trust and context are vital in boosting vaccine confidence (see the Vaccine Confidence Project’s analysis of the main communication lessons from previous immunisation campaigns)
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