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Vaccines and the social amplification of risk

In this journal article, we draw findings and insights from the VCP’s decade-long monitoring of media and social media and its related research efforts. The trends in vaccine confidence and resistance have implications for updating the social amplification of risk framework (SARF).

Read on Risk Analysis

Related content

Projects
Building Confidence in Routine Immunisation

The UNICEF Regional Office for Europe and Central Asia (UNICEF ECARO) and the VCP worked in partnership to better understand the impact of social media on caregivers’ attitudes, beliefs, trust, immunisation intention and uptake.

Projects
CSIS-LSHTM High-Level Panel on Vaccine Confidence and Misinformation

Working through the spring of 2021, the CSIS-LSHTM High-Level Panel on Vaccine Confidence and Misinformation analysed the diverse forms of vaccine hesitancy in the United States and their links to international phenomena.

Projects
National Institute for Health Research (NIHR) Health Protection Research Unit in Vaccines and Immunisation

Our research aims to reverse the decline in immunisation coverage in children, increase vaccine uptake in adults and reduce inequalities in the vaccine service.

Projects
IRIS Academic Research Group

The IRIS Academic Research Group was founded by some of the world’s leading researchers and academic institutions and launched in June 2021 at the inaugural Global Vaccine Confidence Summit as part of the UK government’s G7 Presidency.

Projects
Combatting Vaccine Misinformation in Partnership with YouTube

Overview Throughout the COVID-19 pandemic, the Vaccine Confidence Project teamed up with YouTube and other health partners to reach people with credible information…

Projects
HIV/STI Prevention for Young People in the EU and Africa

The Vaccine Confidence Project™ has engaged in several different research projects relating to the prevention of HIV and other STIs.

Summary

Date:

March 2022

Topics:
  • Drivers of and Barriers to Vaccination
  • COVID-19
  • Routine Immunisation
  • MMR
  • HPV
  • Ebola
  • Risk Communications
  • Social Media
  • Social Media Listening
  • Media Monitoring
  • Quantitative Research
Authors:
  • Larson, HJ
  • Lin, L
  • Goble, R
Journal:
  • Risk Analysis

Latest content

Media and commentary
How to speak to a vaccine sceptic: research reveals what works

The first thing to do if someone expresses uncertainty about vaccines to you, say researchers, is not to judge or dismiss them. A lot of people have genuine and legitimate questions and “you’re going to lose them if you immediately jump back and say ‘that’s silly’ or ‘that’s not the fact’”, Larson says.

Publications
A vaccine chatbot intervention for parents to improve HPV vaccination uptake among middle school girls: a cluster randomized trial

This study assesses the effectiveness of a vaccine chatbot in improving human papillomavirus (HPV) vaccination among female middle school students aged 12–15 years across diverse socioeconomic settings in China, where HPV vaccination is primarily paid out-of-pocket.

Publications
Mapping global public perspectives on mRNA vaccines and therapeutics

We conducted a social listening analysis to assess attitudes towards mRNA vaccines and therapeutics on Twitter from June 2022 to May 2023. Our findings reveal widespread negative sentiment and a global lack of confidence in mRNA vaccines and therapeutics, with frequent discussions of severe vaccine side effects, rumors, and misinformation.

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