Skip to content

Main Navigation

The Vaccine Confidence Project
  • Home
  • Our Work
    • All work
    • Projects
    • Publications
    • Reports
    • Briefings & Guidance
    • Data Visualisations
  • Index
    • Vaccine Confidence Index Map
    • Data & Methodolgy
  • About
    • Who We Are
    • Theory of Change
    • Strategy
    • Partnerships
    • The Team
    • FAQ
  • News
    • Latest News
    • Media & Commentary
    • Video & Events
    • Podcasts
  • Get Involved
  • For Media
  • Contact Us
  • Latest News
  • Media & Commentary
  • Video & Events
  • Podcasts

Building Vaccine Confidence: Strategies for Dispelling Myths and Misinformation

Heidi J Larson, along with contributors from the Vaccine Confidence Project, discuss the complex factors influencing decision-making around vaccines and what can be done to improve public trust

Building-Vaccine-Confidence-Strategies-for-dispelling-myths-and-misinformationDownload
Read more

Related content

Projects
Public Perceptions and Uptake of the COVID-19 vaccine in Asia-Pacific countries

To identify knowledge gaps, beliefs and attitudes in relation to the COVID-19 pandemic and COVID-19 vaccine acceptance among adults in the Asia-Pacific region, the Vaccine Confidence Project conducted two waves of quantitative research in 2021 and 2022.

Briefings & Guidance
Multisectoral Actions for Building Trust to Promote Vaccine Acceptance

A discussion of the role different sectors play in building and strengthening trust in vaccination, with a focus on actions taken…

Projects
CSIS-LSHTM High-Level Panel on Vaccine Confidence and Misinformation

Working through the spring of 2021, the CSIS-LSHTM High-Level Panel on Vaccine Confidence and Misinformation analysed the diverse forms of vaccine hesitancy in the United States and their links to international phenomena.

Projects
National Institute for Health Research (NIHR) Health Protection Research Unit in Vaccines and Immunisation

Our research aims to reverse the decline in immunisation coverage in children, increase vaccine uptake in adults and reduce inequalities in the vaccine service.

Projects
Combatting Vaccine Misinformation in Partnership with YouTube

Overview Throughout the COVID-19 pandemic, the Vaccine Confidence Project teamed up with YouTube and other health partners to reach people with credible information…

Media and commentary
She Hunts Viral Rumors About Real Viruses

For Heidi Larson, the founder of the Vaccine Confidence Project, dispelling vaccine hesitancy means building trust — and avoiding the term “anti-vaxxer.

Summary

Date:

January 11, 2024

Topics:
  • Misinformation
  • Rumour Management
  • Decision Analysis
  • Social, Structural and Emotional Determinants of Health
  • Policy Advisory

Latest news

Media and commentary
The Vaccine Integrity Project – Interim Update

CIDRAP releases interim update on its Vaccine Integrity Project, spotlighting global threats to vaccine confidence and outlining next steps to support equitable immunization efforts worldwide.

Media and commentary
How to speak to a vaccine sceptic: research reveals what works

The first thing to do if someone expresses uncertainty about vaccines to you, say researchers, is not to judge or dismiss them. A lot of people have genuine and legitimate questions and “you’re going to lose them if you immediately jump back and say ‘that’s silly’ or ‘that’s not the fact’”, Larson says.

Video and events
Vaccine Centre Annual Lecture: How to engage with vaccine hesitancy

Join us for the LSHTM Vaccine Centre’s Annual Lecture with Professor Stephan Lewandowsky, exploring practical tools to address vaccine hesitancy. Discover the Empathetic Refutational Interview (ERI) — a proven, human-centred approach for building trust and countering misinformation.

19 May 2025 | 17:30 BST | John Snow Lecture Theatre A

Regional offices:
Quick Links
  • Who we are
  • Our work
  • News
  • Partnerships
  • Privacy Policy & Cookies
  • Terms of Use
  • Image credits
Get in touch
  • Contact Us
  • Partnerships
Follow us
Subscribe
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}