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Developing effective digital communications strategies for driving HPV vaccine uptake in Japan, Korea, and China

Overview

This research applies communication and behavioural theories to comprehensively assess confidence in and acceptance of HPV vaccines in Japan, Korea, and China amongst people who have not received the vaccine, in order to develop effective digital communication strategies to increase uptake.

Methodology

The project employs a suite of mixed-methods data collection and analysis – including a combination of quantitative surveys, experiments, qualitative semi-structured interviews, and social listening data – to examine the target population’s decision-making process. The research also explores the role of healthcare providers in HPV vaccine roll-out, and design effective communication strategies including digital messaging components (messenger, content, platform etc).

Related content

Projects
Fact-checking to tackle infodemics and misinformation, with a focus on HPV vaccines

This research aims to develop and evaluate a suite of feasible interventions based on artificial intelligence technologies checking extensions, real-time dashboards, and chatbots – that improve the ability to debunk misinformation, boost self-efficacy in the vaccination decision-making process.

Projects
Driving HPV Vaccination in Brazil

Overview Human Papillomavirus (HPV) is the fourth biggest cause of mortality amongst women in Brazil according to the Pan American Health Organisation (PAHO) but COVID-19…

Projects
Coalition to Strengthen the HPV Immunisation Community (CHIC)

Overview ​​The global community of practice around HPV vaccination is not formalised to cut across multiple disciplines, and thought leaders from low-…

Summary

Project date:

2021 - present

Countries:
  • Japan
  • South Korea
  • China
Topics:
  • Region - Asia
  • Risk Communications
  • Intervention Design
  • Big Data
  • Drivers of and Barriers to Vaccination
  • Enabling Technologies
  • Qualitative Research
  • Quantitative Research
  • Misinformation
  • HPV
  • Social Media
  • Decision Analysis

Latest content

Media and commentary
Professor Heidi Larson: Building Bridges of Trust towards Restoring Vaccine Confidence

VCP founder Heidi J. Larson named one of the most dynamic business women shaping the future for her role in building bridges of trust in the fight against misinformation and vaccine hesitancy.

Video and events
Stating The Facts: The Rise of Misinformation and Distrust in Science

In this Global Health Coffee Session at the Harvard Global Health Institute, VCP founder Heidi J. Larson unpacks how misinformation spreads and strategies for rebuilding public trust in public health in a time of doubt.

Publications
Drivers of HPV vaccine hesitancy in New York and Florida

This study aimed to identify drivers of HPV vaccine hesitancy and effective public health interventions to increase HPV vaccination rates in two U.S. states (New York and Florida). The findings provide insights into the impact of demographics, state policies, and vaccine confidence on HPV vaccination.

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