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How to Build Trust in Vaccines: Understanding the drivers of vaccine confidence

This paper explores online communication about vaccines in 2021, offering insights into how positive, and negative, messages spread. The data analysis was conducted by NetBase Quid, an analytics platform, with additional input from the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine.

WEF_How_to_Build_Trust_in_Vaccines_2021Download

Related content

Projects
Building Confidence in Routine Immunisation

The UNICEF Regional Office for Europe and Central Asia (UNICEF ECARO) and the VCP worked in partnership to better understand the impact of social media on caregivers’ attitudes, beliefs, trust, immunisation intention and uptake.

Projects
Combatting Vaccine Misinformation in Partnership with YouTube

Overview Throughout the COVID-19 pandemic, the Vaccine Confidence Project teamed up with YouTube and other health partners to reach people with credible information…

Projects
ASSURE

Overview The Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine, in partnership with Premise, developed ASSURE – Assessing Signals and Supporting Resilience.

Data Visualisations
The State of Vaccine Confidence, 2016

​​In this study we assessed the overall state of confidence in vaccines among the public in all 27 EU member states.

Projects
Public Perceptions and Uptake of the COVID-19 vaccine in Asia-Pacific countries

To identify knowledge gaps, beliefs and attitudes in relation to the COVID-19 pandemic and COVID-19 vaccine acceptance among adults in the Asia-Pacific region, the Vaccine Confidence Project conducted two waves of quantitative research in 2021 and 2022.

Projects
Medical Research Council Network

In the context of the current communication environment, where online content about vaccination can rapidly be created and shared across the world, media monitoring has become an important tool.

Summary

Date

2021

Topics:
  • Drivers of and Barriers to Vaccination
  • Social Media Listening
  • Policy Advisory
  • Risk Communications
  • Misinformation
Key partners
  • The World Economic Forum
  • NetBase Quid

Latest content

Publications
A vaccine chatbot intervention for parents to improve HPV vaccination uptake among middle school girls: a cluster randomized trial

This study assesses the effectiveness of a vaccine chatbot in improving human papillomavirus (HPV) vaccination among female middle school students aged 12–15 years across diverse socioeconomic settings in China, where HPV vaccination is primarily paid out-of-pocket.

Publications
Mapping global public perspectives on mRNA vaccines and therapeutics

We conducted a social listening analysis to assess attitudes towards mRNA vaccines and therapeutics on Twitter from June 2022 to May 2023. Our findings reveal widespread negative sentiment and a global lack of confidence in mRNA vaccines and therapeutics, with frequent discussions of severe vaccine side effects, rumors, and misinformation.

Data Visualisations
Mapping global public perspectives on Health AI

We conducted a social listening analysis to assess attitudes towards Health AI.

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