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How to Build Trust in Vaccines: Understanding the drivers of vaccine confidence

This paper explores online communication about vaccines in 2021, offering insights into how positive, and negative, messages spread. The data analysis was conducted by NetBase Quid, an analytics platform, with additional input from the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine.

WEF_How_to_Build_Trust_in_Vaccines_2021Download

Related content

Projects
Building Confidence in Routine Immunisation

The UNICEF Regional Office for Europe and Central Asia (UNICEF ECARO) and the VCP worked in partnership to better understand the impact of social media on caregivers’ attitudes, beliefs, trust, immunisation intention and uptake.

Projects
Combatting Vaccine Misinformation in Partnership with YouTube

Overview Throughout the COVID-19 pandemic, the Vaccine Confidence Project teamed up with YouTube and other health partners to reach people with credible information…

Projects
ASSURE

Overview The Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine, in partnership with Premise, developed ASSURE – Assessing Signals and Supporting Resilience.

Data Visualisations
The State of Vaccine Confidence, 2016

​​In this study we assessed the overall state of confidence in vaccines among the public in all 27 EU member states.

Projects
Public Perceptions and Uptake of the COVID-19 vaccine in Asia-Pacific countries

To identify knowledge gaps, beliefs and attitudes in relation to the COVID-19 pandemic and COVID-19 vaccine acceptance among adults in the Asia-Pacific region, the Vaccine Confidence Project conducted two waves of quantitative research in 2021 and 2022.

Projects
Medical Research Council Network

In the context of the current communication environment, where online content about vaccination can rapidly be created and shared across the world, media monitoring has become an important tool.

Summary

Date

2021

Topics:
  • Drivers of and Barriers to Vaccination
  • Social Media Listening
  • Policy Advisory
  • Risk Communications
  • Misinformation
Key partners
  • The World Economic Forum
  • NetBase Quid

Latest content

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Reports
Written Evidence to the House of Lords Childhood Vaccinations Committee

This submission, from a leading international team of misinformation and public health researchers, sets out the evidence linking misinformation to declining childhood vaccine confidence in the UK.

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Podcasts
Listening to Learn with Heidi J. Larson, PhD

How do we build trust in an era of misinformation, social media, and artificial intelligence? In this episode of Infectious IDeas, NFID CEO Rebecca Alvania, PhD, MA, MPH, and NFID Medical Director Robert H. Hopkins, Jr., MD, talk with Heidi J. Larson, PhD, director of the Vaccine Confidence Project.

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Media and commentary
The surprising truth about trust in science

“There has definitely been a growing number of people who question widely accepted scientific evidence,” says VCP Director Heidi Larson. “We’ve always had dissenters, but it’s been very much more on the fringe,” she says.

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