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Latest news
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The first thing to do if someone expresses uncertainty about vaccines to you, say researchers, is not to judge or dismiss them. A lot of people have genuine and legitimate questions and “you’re going to lose them if you immediately jump back and say ‘that’s silly’ or ‘that’s not the fact’”, Larson says.

Join us for the LSHTM Vaccine Centre’s Annual Lecture with Professor Stephan Lewandowsky, exploring practical tools to address vaccine hesitancy. Discover the Empathetic Refutational Interview (ERI) — a proven, human-centred approach for building trust and countering misinformation.
19 May 2025 | 17:30 BST | John Snow Lecture Theatre A

A new 70-country survey by The Global Listening Project, the VCP’s sister initiative, reveals that while people are demanding better healthcare and more information, trust in vaccines and institutions has declined in 9 out of 10 countries. Professor Heidi Larson speaks to Vaccines Today about the legacy of the COVID-19 pandemic on vaccine uptake.

“A lot of people had no clue how toxic the [vaccine misinformation] environment was,” says Heidi Larson, who studies vaccine hesitancy at the London School of Hygiene & Tropical Medicine. “People who were taking vaccines for granted got exposed [to misinformation], and now there’s no turning back.”