Developing effective digital communications strategies for driving HPV vaccine uptake in Japan, Korea, and China

Overview

This research applies communication and behavioural theories to comprehensively assess confidence in and acceptance of HPV vaccines in Japan, Korea, and China amongst people who have not received the vaccine, in order to develop effective digital communication strategies to increase uptake.

Methodology

The project employs a suite of mixed-methods data collection and analysis – including a combination of quantitative surveys, experiments, qualitative semi-structured interviews, and social listening data – to examine the target population’s decision-making process. The research also explores the role of healthcare providers in HPV vaccine roll-out, and design effective communication strategies including digital messaging components (messenger, content, platform etc).

Summary

Project date:

2021 - present

Countries:

Topics:

Latest content

Media and commentary

The outlook for vaccines is stormy, argues Heidi Larson

An extraordinary effort will be needed to sustain confidence in vaccines, given the unprecedented level of misinformation being propagated about them, even from official sources, writes Heidi J. Larson, Director of the Vaccine Confidence Project.

Publications

The state of vaccine confidence among the general public in Eastern Europe and Central Asia

The COVID-19 pandemic prompted renewed emphasis on monitoring vaccine confidence. This study extends vaccine confidence surveillance to geographies where such research is limited.