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Global Attitudes Toward Maternal Vaccination

Vaccine Confidence Project logo
GlaxoSmithKline logo
ORB International logo
The London School of Hygiene & Tropical Medicine logo

Overview

Maternal vaccination offers the potential to tackle the sustainable development goal 3 (SDG3) to reduce neonatal and maternal vaccination globally. One important means to reduce this mortality and morbidity is the use of maternal vaccination given that infections directly account for 22% of neonatal deaths, and 10-50% of stillbirths are attributable to maternal infections.

The World Health Organisation recommends vaccination in pregnancy for three diseases, Influenza, Pertussis and Tetanus. Many countries have yet to assess coverage of maternal vaccination, but smaller studies have highlighted reduced uptake of pertussis and influenza vaccines. Where national data is available, such as in the United Kingdom, Influenza coverage for pregnant women remains below 50%.

Most research studies to understand why coverage has been low have been restricted to single-centre or national studies. To date, the key reasons identified as contributory include the health professionals’ lack of recommendation, low awareness of the disease or of the vaccine and vaccine safety concerns.

While the VCP research team conducted a systematic review of the literature to understand the global factors influencing vaccination acceptance during pregnancy, the study was limited to a review of English scientific papers and there were only a small number of relevant papers to draw conclusions upon. Therefore, to better understand why uptake is low despite the recommendations, the VCP undertook an analysis of attitudes to maternal vaccination.

This multilingual global study (2018-2020) funded by GlaxoSmithKline explored experiences and views towards vaccinating in pregnancy and participating in maternal vaccine trials among pregnant and recently pregnant women globally. We assessed the nature and scope of awareness of maternal vaccines, and explored views and attitudes towards experimental and non-experimental vaccinations in pregnancy.

The study focused on 15 countries – Australia, Brazil, Canada, France, Germany, India, Italy, Korea, Mexico, Panama, South Africa, Spain, Taiwan, UK, and USA – and used a mixed methods approach. This included a combination of questionnaire, focus group, and in depth interviews of pregnant women and recently pregnant women. The study also monitored anonymous online media content to assess wider public opinion and perceptions of antenatal vaccines. Data was collected by WIN/Gallup International Association (WIN/GIA) who conducted surveys, in depth interviews and focus groups in the countries stated above.

Related content

Publications
“My primary purpose is to protect the unborn child”: Understanding pregnant women’s perceptions of maternal vaccination and vaccine trials in Europe

This paper presents findings from qualitative research investigating global attitudes towards maternal vaccination among pregnant women, conducted in five European countries.

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Categorizing Vaccine Confidence With a Transformer-Based Machine Learning Model: Analysis of Nuances of Vaccine Sentiment in Twitter Discourse

In this study, we aimed to build upon recent advances in Transformer-based…

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Factors that influence vaccination decision making among pregnant women: A systematic review and meta-analysis

This is the first systematic review and meta-analysis to examine the strength of the relationships between…

Publications
Trust, emotions and risks: Pregnant women’s perceptions, confidence and decision-making practices around maternal vaccination in France

This mixed-method study aimed to explore the perceptions, confidence levels and decision-making practices…

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“Saint Google, now we have information!”: a qualitative study on narratives of trust and attitudes towards maternal vaccination in Mexico City and Toluca

This qualitative study explored trust, views, and…

Publications
“Those who do not vaccinate don’t love themselves, or anyone else”: a qualitative study of views and attitudes of urban pregnant women towards maternal immunisation in Panama

The objective of this study was to identify pregnant women’s views and attitudes towards maternal immunisation in Panama based on in-depth interviews and focus groups.

Summary

Project date:

2018 - 2020

Countries:
  • Australia
  • Brazil
  • Canada
  • France
  • Germany
  • India
  • Italy
  • South Korea
  • Mexico
  • Panama
  • South Africa
  • Spain
  • Taiwan
  • UK
  • USA
Topics:
  • Drivers of and Barriers to Vaccination
  • Region - Europe
  • Region - North America
  • Region - Africa
  • Region - Asia
  • Region - Australasia
  • Vaccine Implementation Programmes
  • Parents and Caregivers
  • Maternal Vaccination
  • Qualitative Research
  • Quantitative Research
  • Social Media Listening
  • Media Monitoring
  • Literature Reviews
  • Healthcare Professionals
  • Big Data
  • Social Media
Team leads
  • Prof. Heidi J. Larson
  • Dr. Emilie Karafillakis
  • Dr. Pauline Paterson
Key partners
  • The London School of Hygiene & Tropical Medicine
  • ORB International
  • GlaxoSmithKline

Latest content

Publications
A vaccine chatbot intervention for parents to improve HPV vaccination uptake among middle school girls: a cluster randomized trial

This study assesses the effectiveness of a vaccine chatbot in improving human papillomavirus (HPV) vaccination among female middle school students aged 12–15 years across diverse socioeconomic settings in China, where HPV vaccination is primarily paid out-of-pocket.

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Mapping global public perspectives on mRNA vaccines and therapeutics

We conducted a social listening analysis to assess attitudes towards mRNA vaccines and therapeutics on Twitter from June 2022 to May 2023. Our findings reveal widespread negative sentiment and a global lack of confidence in mRNA vaccines and therapeutics, with frequent discussions of severe vaccine side effects, rumors, and misinformation.

Data Visualisations
Mapping global public perspectives on Health AI

We conducted a social listening analysis to assess attitudes towards Health AI.

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