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UNICEF Social media listening and engagement toolkit: Building confidence in routine immunization

A practical learning guide and tool to aid the design and implementation of effective, data-driven social media campaigns to increase confidence in routine immunisation.

Building-confidence-in-routine-immunisation-Social-media-listening-and-engagement-toolkitDownload

Related content

Projects
Building Confidence in Routine Immunisation

The UNICEF Regional Office for Europe and Central Asia (UNICEF ECARO) and the VCP worked in partnership to better understand the impact of social media on caregivers’ attitudes, beliefs, trust, immunisation intention and uptake.

Briefings & Guidance
Let’s talk about hesitancy: enhancing confidence in vaccination and uptake

This guide provides practical evidence-based and peer-reviewed advice for public health programme managers and communicators involved with immunisation services.

Projects
Ebola Vaccine Deployment, Acceptance and Compliance (EBODAC)

EBODAC (Ebola Vaccine Deployment, Acceptance and Compliance) was set up to develop strategies and tools to encourage acceptance and uptake of new Ebola vaccines in the context of clinical trials.

Projects
Learning Network for Countries in Transition (LNCT)

LNCT is a platform dedicated to supporting countries as they transition away from Gavi support to full domestic financing of their national immunisation programs.

Projects
The Fifth Child Project: Closing the Immunisation Gap

This project and accompanying evaluation particularly focused on Benishangul Gumuz Regional State (BGRS) where the coverage for penta 3 vaccination was 41.7% in 2011.

Projects
IRIS Academic Research Group

The IRIS Academic Research Group was founded by some of the world’s leading researchers and academic institutions and launched in June 2021 at the inaugural Global Vaccine Confidence Summit as part of the UK government’s G7 Presidency.

Summary

Date:

November 2021

Countries:
  • Albania
  • Armenia
  • Bosnia and Herzegovina
  • Georgia
  • Kazakhstan
  • Kosovo
  • Kyrgyzstan
  • Moldova, Republic of
  • Montenegro
  • North Macedonia
  • Romania
  • Serbia
  • Tajikistan
  • Turkey
  • Uzbekistan
Topics:
  • Intervention Design
  • Evaluation and Learning
  • Risk Communications
  • Rumour Management
  • Routine Immunisation
  • Misinformation
  • Social Media Listening
  • Parents and Caregivers
  • Monitoring
  • Social Media
Key partners
  • Unicef
  • Real Chemistry

Latest content

Publications
A vaccine chatbot intervention for parents to improve HPV vaccination uptake among middle school girls: a cluster randomized trial

This study assesses the effectiveness of a vaccine chatbot in improving human papillomavirus (HPV) vaccination among female middle school students aged 12–15 years across diverse socioeconomic settings in China, where HPV vaccination is primarily paid out-of-pocket.

Publications
Mapping global public perspectives on mRNA vaccines and therapeutics

We conducted a social listening analysis to assess attitudes towards mRNA vaccines and therapeutics on Twitter from June 2022 to May 2023. Our findings reveal widespread negative sentiment and a global lack of confidence in mRNA vaccines and therapeutics, with frequent discussions of severe vaccine side effects, rumors, and misinformation.

Data Visualisations
Mapping global public perspectives on Health AI

We conducted a social listening analysis to assess attitudes towards Health AI.

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